A Newgen Magazine

Selfiee BO: Akshay-starrer registers Rs 1.3 crore at national chains on day 1

Akshay Kumar`s first film of the year, `Selfiee` is now out in theatres. The film directed by Raj Mehta also stars Emraan Hashmi, Diana Penty, and Nushrratt Bharuccha. The film is bankrolled by Dharma Productions and actor Prithviraj`s Production house. The film had an underwhelming response at the box office on day 1.

`Selfiee` has managed to collect only Rs. 1.30 crore on the opening day at national chains. The numbers have been shockingly low especially for an Akshay Kumar-starrer. The film also brought Akshay Kumar and Emraan Hashmi together on screen for the first time. 

`Selfiee`s first-day collection at national chains has been lower than that of Kartik Aaryan-starrer `Shehzada`. Kartik`s film hit the theatres on February 17. 

On Saturday morning, trade analyst Taran Adarsh took to his social media handle and wrote, ” #Selfiee at national chains… *Day 1* biz…
#PVR: 64 lacs
#INOX: 43 lacs
#Cinepolis: 23 lacs
Total: ₹ 1.30 cr
Nett BOC.

2023 releases… national chains only – *Day 1* biz…
#Pathaan: ₹ 27.08 cr
#Shehzada: ₹ 2.92 cr
Nett BOC”

Also Read: `Selfiee` Movie Review: Emotional, but not memorable

Akshay Kumar has been extensively promoting `Selfiee` for the past couple of weeks. From visiting fans at malls, public events, and universities, to breaking selfie records, Akshay has been promoting the film everywhere. The film also has a remake of the hit song `Main Khiladi Tu Anari`. The lead actor also posed a challenge on social media asking his friends and fans to dance to the song. The actor also made Salman Khan dance to the hit track.

`Selfiee` features Akshay as superstar Vijay and Emraan as a cop who is also a diehard fan and father who is willing to do anything to fulfill his son`s dream of taking a picture with Vijay. It is the remake of the Malayalam film `Driving License` which features Prithviraj and Suraj Venjaramoodu. 


Source link

About The Author